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About El ROO BIKE

Hello! We're Grant and Jen.

Two people who love to ride bikes.

But we had a problem.

Traditional skin-tight cycling jerseys left us wanting more. We loved the pockets but didn't love how we looked and felt in them.

We tried other options but they came with their own problems. Backpacks were hot, heavy, and awkward to get things in and out. Hip packs bounced around and always seemed to be in the way.

We wanted a relaxed-fitting cycling jersey with secure storage that actually worked. Something comfortable across road, gravel, and mountain.

We couldn't find it. So we made it.

Skip the Tight Jerseys. Keep the Pockets.

We started cutting apart jerseys and sewing pockets onto athletic shirts. After countless prototypes, we developed the El Roo cycling jersey that fits like your favorite t-shirt with secure pockets and the performance you need - whether you're racing, touring, or just out for a ride.

We launched and knew we had something when we nearly sold out that first season.

Marginal Gains vs. Meaningful Gains

Most cycling brands optimize for marginal gains, which are focused on enhancing efficiency and performance above all else. 

But marginal gains aren’t the only gains that matter. 

There’s another kind of gain. We call it a meaningful gain. The satisfaction of getting outside. The enjoyment of the ride itself. The things that keep us coming back to the bike time and time again. 

We optimize for meaningful gains. The balance between comfort, function, and performance.

You can still push yourself. You can still race. You just don't have to sacrifice comfort and livability to do it.

Cycling Is for Everyone

There's no rulebook that defines a "real cyclist." There is no required dress code. There is no one right way to ride.

If you like to ride, you're a cyclist. 

We started El Roo because we wanted to make cycling more approachable for everyone - no matter your body type, your age, or the type of riding you do.

Why We Do What We Do

We're a small business. We do everything - from leading product design to packing orders to responding to customer emails. When you email us, you're talking to us. 

Nothing makes our day more than hearing from customers who love their El Roo jerseys. Knowing we're helping people enjoy cycling more is what keeps us going.

Thanks for letting us be a part of your ride.

Our Mission

Redefine performance cycling apparel through comfort, innovation, and inclusivity - designed for every body.

Our Promise

Cycling apparel that's comfortable, functional, and performs—made for you.

Our Vision

Share the joy of cycling with everyone.