We had a simple goal: to ride more and have fun doing it.

To accomplish that goal, we realized we'd need to get creative to fit rides into our busy schedules. We needed to get out the door fast, and a big part of that was being smart with our riding gear.

We wanted a solution for carrying our essentials on any ride, on any terrain, and with any bike, but we were frustrated with the available options.

Skin-tight road jerseys work well on the road if you don't mind the tight fit. However, their open-top pockets left our stuff flying out when the ride went off-road, and the trail got rough.

Backpacks are great for carrying lots of gear, but they’re heavy and awkward, and make our backs hot and sweaty. Hip packs? Not much better.

We craved the convenience of road bike jersey pockets, but in a more casual and comfortable design, suitable for all types of rides.

Unable to find what we needed, we decided to create it ourselves: the El Roo Bike Jersey.

Built for comfort and freedom of movement, the El Roo Bike Jersey features lightweight, breathable materials and a t-shirt-like fit. But the star of the show is the Super Pockets—easy to access while riding and secure enough for even the rowdiest trails. It’s perfect for shorter rides or pairs nicely with a backpack for longer ones.

Our mission is simple: to create functional, comfortable gear that helps you ride more and have fun!