We love cycling—all types of cycling. Road, gravel, mountain, commuting, or just rolling around for fun. But no matter how we rode, we kept running into the same problem: carrying our essentials comfortably.

Road jerseys? Great for speed, but they’re skin-tight. Plus, the open-top pockets aren’t great when things get bumpy off road.

Backpacks & hip packs? Bulky, sweaty, uncomfortable, and borderline painful.

Casual t-shirts? Comfortable,sure—but no storage—and not built for serious riding. 

We needed something better. So, we designed the El Roo Bike Shirt—a relaxed, t-shirt-style cycling jersey with Super Pockets that securely holds all your essentials. It’s built for comfort, function, and all types of riders.

Ride without compromise.