The Challenge
Ride 21 out of 31 days in July. That's it. No distance requirements. No speed targets. Just get out there and ride 21 days in honor of the 21 stages of the Tour de France.
Whether you're crushing mountain climbs or cruising the neighborhood, every ride counts. Your commute? Counts. That recovery spin around the block? Also counts. The only rule: wheels have to turn for at least one ride on 21 different days in July.
What You'll Win:
- Free El Roo sticker for everyone who completes the challenge
- 25% off code for any El Roo shirt
- Grand prize drawing: One lucky finisher wins a free El Roo bike shirt
How It Works:
- Join the El Roo Bike Club on Strava
- Post your rides throughout July
- We track your progress weekly
- Hit 21 days and claim your rewards
